Brand Identity: 4th Street Food Court

My local chamber of commerce had this vision of providing a space where local food trucks and the community could come together, sharing meals and making connections. Focusing on this story, we created a brand identity that emphasized on the connection people make over food. We also could not leave out the rich history and the old town charm our local community offered. The result was an identity that feels soothing, community-minded, and rich in history, reminding us of what truly matters: the people.