Rebrand: Pathway Christian School

When Pathway approached me, they wanted to establish a strong presence in the community and shed their "old school" image. That meant it was time for a rebrand. To modernize their brand identity, we used simple and angular lines for their logo mark. But we didn't stop there. We weaved their core mission into the mark - the path in the leg of the "P" always leads to the cross; it communicates the very reason they exist as a school - to prepare the next generation who are anchored in Christ. The forward tilt of the mark also gives the modern feel. We are confident that with this new visual direction, it will help Pathway recruit like-minded families who want to grow with Pathway.